As with many of us, I didn't complete a degree in 'community management' from the 'university of community management'. I come to the small world that is Australian Community Managers from an insights and strategy background, with extensive experience in brand, communications and media research.
But in spite of that, from what I have learned and experienced, the power of community is clear. For businesses, the opportunity to gain rich insight - the good and the bad - into their brands in a way other forums simply cannot provide. For members themselves, the opportunity to connect with like-minded individuals in safe, engaging and rewarding spaces.
I am currently with Woolworths Group, working as a Community & Content Manager with our online foodie community, 'bunch'.